Yoo-Kyoung Seock

In my scholarly pursuits, I lead the E.Y.E. Lab, dedicated to enhancing human well-being through research, education, and community engagement. Established following the COVID-19 pandemic, the lab focuses on technology innovation. My research program centers around the following key themes: - **Emotional, Cognitive, and Behavioral Mechanisms in Psychology**: Investigating how emotions and cognitive processes influence decision-making and behavioral responses across various contexts, including daily life, education, and shopping.. - **Technological Innovations and Human-Technology Interaction**: Examining the impact of emerging technologies on human interactions and experiences, including the use of AR, VR, and other digital innovations. - **Sustainability, Ethical Consumerism, and CSR**: Analyzing how sustainable practices and corporate social responsibility influence choices and drive ethical behavior. My work investigates the psychological dynamics of human behavior across various integrated environments, including online, offline, mobile, social media, and emerging platforms like the metaverse. I also study human-technology interaction in various settings. A further focus is on sustainability and ethical practices, aiming to provide insights for sustainable development and a better future, ultimately enhancing human well-being. **The E.Y.E. (Enhance Your Experience, Empower Your Education) Lab is a research and education laboratory under my leadership. Established following the COVID-19 pandemic, the E.Y.E. Lab reflects my dedication to innovation in education, research, and community outreach. The lab focuses on the use and innovation of technology. Inaugural Member of E.Y.E. Lab: Jeongah Shin, Ph.D. Student (2020-2024).

Seock,&nbsp;Y.,&nbsp;Shin,&nbsp;J., &amp;&nbsp;Yoon,&nbsp;Y.&nbsp;(2024).&nbsp;Embracing environmental sustainability consciousness as a catalyst for slow fashion adoption.&nbsp;<em>Sustainable Development</em>,&nbsp;1&ndash;11.&nbsp;https://doi.org/10.1002/sd.2889 Kong, D., Seock, Y., Marschner, S., &amp; Park, H. T. (2023). Leveraging 4D Golf Apparel Wear Simulation in Online Shopping: A Promising Approach to Minimizing the Carbon Footprint.&nbsp;<em>Sustainability</em>,&nbsp;15(14), 11444. http://dx.doi.org/10.3390/su151411444 Manley, A., Seock, Y., &amp; Shin, J. (2023). Exploring the perceptions and motivations of Gen Z and Millennials towards sustainable clothing. <em>Family and Consumer Sciences Research Journal</em>, 51, 313&ndash;327. <a href="https://doi.org/10.1111/fcsr.12475"