Sue Lim

Sue Lim is a social scientist with a strong interest in how artificial intelligence (AI), extended reality (XR), and other emerging technologies shape human judgment, decision-making, and behavior across contexts. Her current work focuses on three broad streams of research: 1) examining interpersonal dynamics underlying human-AI interaction in XR, 2) designing emerging technology-based interventions for specific groups or populations, and 3) leveraging AI and XR as methodological tools to study human decision-making and behavior more broadly. Sue Lim combines many methodological approaches to answer her research questions (e.g., physiological and behavioral measures, computational methods, qualita.ve interviews, self- reports). Sue holds a B.S. in Economics with a concentration in Marketing from the Wharton School of the University of Pennsylvania and a Ph.D. in Communication from Michigan State University. Before joining Purdue, Sue was a Postdoctoral Researcher at Michigan State University, affiliated with the CARISMA Lab in the department of Communication.