Ravi Pappu

Ravi Pappu is an Associate Professor of Marketing at the UQ Business School, University of Queensland, Australia. He teaches topics related to applying quantitative research methods in business to honours and PhD students and market and consumer research to postgraduate students. Over the years, he has received the UQ Business School Teaching Excellence Award and the UQ Business School Research Excellence Award. Twice he was a Finalist for a UQ Teaching Excellence award. Ravi received a PhD in marketing from the University of New England, Australia, and an MBA and a Postgraduate Diploma in Marketing, both awarded with Distinction from the University of Waikato, New Zealand. Earlier, he received a Bachelor’s degree in Mechanical engineering from JNTU, Anantapur in India, awarded with First Class and Distinction. Ravi's research interests include the areas of advertising, branding, international marketing, new products and innovation. His research has been published in several internationally recognised journals, including the Journal of International Business Studies and the Journal of the Academy of the Marketing Science. His research has been funded through several competitive grants, including ARC. Ravi serves on the editorial review boards of premier international journals, including the Journal of International Marketing, the Journal of Business Research and the European Journal of Marketing. He is a member of the American Marketing Association (AMA) and Society for Consumer Psychology (SCP), a Fellow of the Academy of the Marketing Science (AMS) and a Fellow CPM of the Australian Marketing Institute (AMI). Consumer-Based Brand Equity, Celebrity Endorsement, Corporate Sponsorship, Brand Innovativeness, Retailer Brand Equity, Country Brand Equity, Country-of-origin Effects

[2026] ‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior. Sun, Wanting, Chien, P. Monica and Pappu, Ravi (2026). ‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior. Journal of Sustainable Tourism, 34 (2), 479-511. doi: 10.1080/09669582.2025.2494048 [2025] Experiential engagement: a scale for experiential contexts. Mankute, Adria, Cornwell, T. Bettina, Pappu, Ravi and Zhang, Jiao (2025). Experiential engagement: a scale for experiential contexts. Psychology and Marketing, 42 (11), 2961-2980. doi: 10.1002/mar.70026 [2025] Donation type effects in corporate giving: a moderated serial mediation model. Saha, Sajeeb, Pappu, Ravi, Ranjan, Rakesh Kumar and Akhlaghpour, Saeed (2025). Donation type effects in corporate giving