Ping Kattiyapornpong

Dr Uraiporn (Ping) Kattiyapornpong is a Senior Lecturer in Marketing at the School of Business, Faculty of Arts, Society and Business, University of Wollongong (UOW), Australia. Ping currently serves as Academic Program Director (Marketing) and as an Academic Integrity Officer for the Faculty of Arts, Society and Business (ASB). Through these leadership and governance roles, she contributes to academic program quality, curriculum development, student learning and the promotion of academic integrity across the University. With a PhD in Marketing from Thammasat University, Ping brings together expertise in marketing, tourism and consumer behaviour. Her research explores sustainable and community-based tourism, tourist behaviour, tourism resilience, digital and platform-mediated tourism, service quality, multichannel marketing and corporate social marketing. A central theme of her research is understanding how marketing and tourism can contribute to more sustainable, resilient and responsible outcomes for businesses, destinations and communities. Ping has published across the fields of marketing, tourism, international marketing and education. Her research takes an applied and interdisciplinary approach, connecting marketing theory and consumer insights with contemporary challenges facing tourism destinations, businesses and communities. She is particularly interested in research that creates practical value for industry and regional communities while contributing to academic knowledge. As an educator and academic leader, Ping is passionate about connecting marketing education with contemporary industry practice. Her teaching emphasises active learning, critical thinking, professional communication and the application of marketing knowledge to real-world problems. She incorporates authentic cases, collaborative projects and industry-relevant learning experiences to help students develop the confidence and capabilities required for contemporary workplaces. Ping also supervises higher degree research students and supports industry-engaged research and research training. Across her research, teaching, academic leadership and governance roles, she is committed to strengthening connections between universities, industry and communities and to advancing responsible, inclusive and academically rigorous education and research. Marketing, Tourism, sustainable and community-based tourism, tourist behaviour, tourism resilience, digital and platform-mediated tourism, service quality, multichannel marketing, corporate social marketing