Nicole Hartley

Associate Professor Nicole Hartley is the MBA Director at UQ Business School. Nicole's career as an academic has spanned 19 years at institutions in both Sydney and Queensland. She is an internationally recognised research academic in the field of services marketing and digital technology. Her specific research interests include service technology, virtualised services, customer preference and adoption, new media and service innovation. Nicole’s current research agenda focuses upon exploring customer perceptions in response to the advent of technology and various forms of disruption in the delivery of services, particularly healthcare. Nicole is also an award-winning educator with teaching expertise in marketing strategy, digital media, consumer behaviour and experiential industry-based projects. Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK. Commercial services, Marketing

[2026] mHealth apps for healthcare provider-patient communication : Endnote file [2026] University–industry collaboration for AI-driven service innovation [2026] Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures [2025] Corporate digital responsibility (CDR) in retailing [2025] Improving social marketing for beach safety: Assessing communication messages using physiological measures [2025] The impacts of traceability systems on consumer trust [2024] Project ECHO®: a global cross-sectional examination of implementation success [2024] The corporate digital responsibility (CDR) calculus: How and why organizations reconcile digital and ethical trade-offs for growth [2024] The importance of corporate digital responsibility in a digital service wo