Muhammad Rashid Saeed

Rashid Saeed is a Lecturer in Marketing at the UQ Business School, University of Queensland, Australia. He earned his PhD in Marketing from the University of South Australia (UniSA), where he was a finalist for the Higher Degree Researcher Award at the UniSA Research and Enterprise Awards 2022. He was also the winner and recipient of the People's Choice Award at the UniSA Business Unit's Three Minute Thesis (3MT) Competition, as well as the runner-up and People's Choice recipient at the UniSA Grand Final. Rashid has approximately 15 years of teaching experience in both Australian and international universities. He has taught different marketing and consumer research courses, including Marketing Management, Consumer Behaviour, Integrated Marketing Communications, Market Research, and Business Research Methods. He is also interested in teaching Business Analytics, having specialised in Mathematics and Statistics during his undergraduate studies. His teaching excellence was recognised with a Teaching Commendation Award in the UniSA Staff Excellence Awards 2021. His primary research interests include advertising effectiveness, AI in marketing, brand management (such as brand extensions and brand associations), and consumer pro-environmental behaviour. He specialises in experimental design and systematic literature reviews. His research has been published in reputable journals, including the European Journal of Marketing, Journal of Business Research, and Business Strategy and the Environment. advertising effectiveness, AI in marketing, brand management (such as brand extensions and brand associations), and consumer pro-environmental behaviour. He specialises in experimental design and systematic literature reviews.

[2026] Granfluencers and the power of positive ageing in tourism marketing. Saeed, Muhammad Rashid, Cohen, Justin, Yousaf, Neelam and Sands, Sean (2026). Granfluencers and the power of positive ageing in tourism marketing. Tourism Management, 115 105397, 1-15. doi: 10.1016/j.tourman.2026.105397 [2026] The influence of Western consumerism on Eastern culture: a consumer behaviour perspective. Lee, Richard, Duong, Quynh Anh, Khan, Huda, Saeed, Muhammad Rashid and Xu, Zhixing (2026). The influence of Western consumerism on Eastern culture: a consumer behaviour perspective. New York, United States: Routledge. doi: 10.4324/9781003543060 [2025] A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising. Saeed, Muhammad Rashid, Khan, Hiba, K