Monica Chien
Associate Professor · UQ Experts (university-wide) · The University of Queensland
Quick answer: Monica Chien is Associate Professor at The University of Queensland. Monica Chien shows an active PhD hiring signal as of 2026-09-17.
⭐ Available for supervision
Research interests
Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan. Dr Chien's scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals. Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents' response to tourism and mega-event development.
Consumer behaviour, Marketing communications, Destination marketing, Branding and strategy, Sport marketing, Tourism and mega-event impacts
Selected publications (since 2023)
[2026] Exploring the spatial impact of China's government-led tourism development model on vernacular architecture in a traditional village. Li, Peiyan, Sho, Kojiro, Monica Chien, P. and Zhao, Shichen (2026). Journal of Rural Studies, 126 104318, 104318. doi: 10.1016/j.jrurstud.2026.104318
[2026] Curating local voices to construct projected destination image: A case study of the 'Join Me in Jamaica' campaign. Hay, Nicole A., Chien, P. Monica and Ruhanen, Lisa (2026). Journal of Destination Marketing and Management, 40 101082, 101082. doi: 10.1016/j.jdmm.2025.101082
[2026] 'We shall retaliate': responses to resident criticism on compatriot tourist misbehavior. Sun, Wanting, Chien, P. Monica and Pappu, Ravi (2026). Journal of Sustainable Tourism, 34 (2), 479-511. doi: 10.1080/09669582.2025.2
Frequently asked questions
Is Monica Chien hiring PhD students at The University of Queensland?
Yes. As of 2026-09-17, Monica Chien's faculty page shows a PhD hiring signal: Available for supervision.
What does Monica Chien research?
Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan. Dr Chien's scholarly interest and exper
Data last updated: 2026-09-17 · Source: phd-match.com faculty database.
Is Monica Chien a match for your research?
Upload your CV and get matched to professors who fit — with hiring signals.
Start matching