Foluke Abigail Badejo

Dr Foluke Abigail Badejo is a Lecturer in Marketing at the UQ Business School, University of Queensland, Australia. She holds a PhD, a Master of Marketing Management, and a Bachelor of Communication in Marketing and Journalism from Griffith University. She also holds a Master of Public Relations from The University of Southern Queensland, and a Graduate Certificate of Arts in Writing, Editing and Publishing from The University of Queensland. Dr Badejo has multidisciplinary research expertise with a focus on vulnerable consumers and harm reduction, measurable social impact, and sustainable development in the domains of: Social Marketing, Transformative Services Research, Branding and Promotion, Social Enterprise, Public Health, Diversity, Equity and Inclusion. She specialises in qualitative and multi-method research approaches including co-design, discourse analysis, ethnography, focus groups, depth and phenomenological interviews, systematic literature reviews, to name a few. Her research has been published in leading academic journals including Marketing Theory, Journal of Marketing Management, Journal of Services Marketing, Journal of Social Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, European Sports Management Quarterly, BMC Public Health, Journal of Medical Internet Research, Health Psychology Review, Journal of Religion, Spirituality and Ageing. She has been a principal or named investigator on research projects attracting over half a million dollars in grant funding including from OurWatch, Suncorp, Energy Consumers Australia, North Queensland Primary Health Network (NQPHN), Queensland Health, Diabetes Queensland, and UNICEF Malawi. Dr Badejo has been an invited keynote speaker and guest panelist at national and international conferences, including the 2019 World Social Marketing Conference, Change Conference 2019, Servsig 2020, International Conference of Markets and Development (ICMD, 2021), and Consumer Culture Insights Group Roundtable, 2022. As a lecturer, Dr Badejo is passionate about providing students with an engaging and transformative learning experience. As such, she strives to equip her students with robust theoretical knowledge, practical skills, leadership attributes and the growth mindset and capabilities they need to make their mark on the world. To this end, she prioritises innovation, creativity, and a student-centred, technology-augmented, active learning approach in her classrooms. Dr Badejo has taught widely across the disciplines of Marketing and Public Relations and leverages this breadth of experience, alongside cross-cultural competence and epistemic inclusion, to enrich her teaching practice and facilitate student success. Prior to her academic career, Dr Badejo enjoyed a successful career as an award-winning industry practitioner with over a decade of marketing management and communications experience across the Higher Education, International Development, State Government, Nonprofits, and Banking sectors. Social Marketing, Transformative Services Research, Branding and Promotion, Social Enterprise, Public Health, Diversity, Equity and Inclusion

[2023] The extent and nature of children's involvement in food practice research: a scoping review of qualitative studies. Public Health Nutrition, 26 (12), 2836-2848. doi: 10.1017/S1368980023001891 [2026] Towards a critical social impact framework: enhancing support for culturally and racially marginalised consumers in the Australian energy market. Journal of Social Impact in Business Research, 2 (6), 23-46. doi: 10.1108/jsibr-09-2025-0111 [2025] Paradoxical Effects Of Second-Generation Gender Bias In Family Business Succession. Academy of Management Annual Meeting 2025, Copenhagen, Denmark, 25-29 July 2025. doi: 10.5465/amproc.2025.20218abstract [2024] Towards an ethics of care approach to services for social impact - Bank customers experiencing gambling related harm. 13th AMA SERVSIG Co