Florian Zach
Associate Professor · Pamplin College of Business · Virginia Tech
Quick answer: Florian Zach is Associate Professor at Virginia Tech. Florian Zach shows an active PhD hiring signal as of 2026-10-19.
⭐ Information for Ph.D. applicants: Please reach out if you are interested in my research and research methods. A background in quantitative analysis or programming is preferred. VT offers several courses to learn and improve quantitative research methods.
Research interests
Innovation adoption, Market entry, Positioning strategies
Selected publications (since 2023)
Zhang, H., Bianco, S., Zach, F.J., & Xiang, Z. (2026). Survival of the fittest: Standardization by professional short-term rental hosts under severe uncertainty. Tourism Management, 111. doi: 10.1016/j.tourman.2025.105249 [Publisher] [Google Scholar] [Open Access – VTechWorks] (P) (ABDC list: A*)
Jiang, J., Zach, F.J., & Bruce, N.I. (2025). Impact of Recreational Marijuana Legalization on Hotel Performance and Operations: A Bayesian Causal Inference Approach. Production and Operations Management. doi:10.1177/10591478251345522 [Publisher] [Google Scholar] (P) (ABDC list: A*)
Zhang, H., Xiang, Z., & Zach, F.J. (2025). Generative AI vs. Humans in Online Hotel Review Management: A Task-Technology Fit Perspective. Tourism Management, 110. doi:10.1016/j.tourman.2025.105187 [Publisher] [Google
Frequently asked questions
Is Florian Zach hiring PhD students at Virginia Tech?
Yes. As of 2026-10-19, Florian Zach's faculty page shows a PhD hiring signal: Information for Ph.D. applicants: Please reach out if you are interested in my research and research methods. A background in quantitative analysis or programming is preferred. VT offers several cours.
What does Florian Zach research?
Innovation adoption, Market entry, Positioning strategies
Data last updated: 2026-10-19 · Source: phd-match.com faculty database.
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