Christoph Breidbach

Dr Christoph Breidbach is Associate Professor of Business Information Systems at UQ Business School, where he also serves as Co-Lead of the UQ Service Innovation Alliance Research Hub and as Associate Director PRME Industry Engagement. He previously held positions at The Unversity of Melbourne, the University of California Merced, and was a visiting researcher at IBM’s Almaden Research Center. Associate Professor Breidbach is internationally recognised for his sustained contributions to the Service Science field. Specifically, his program of research contributes to our understanding of how digital technologies transform professional, financial, or health services, and resulted in over 50 peer-reviewed publications in leading outlets to date, including the Journal of the Association for Information Systems [ABDC-A*], Information Systems Journal [ABDC-A*], The Journal of Strategic Information Systems [ABDC-A*], Organizational Research Methods [ABDC-A*], Journal of Service Research [ABDC-A*], MIS Quarterly Executive [ABDC-A], as well as in the ICIS, ECIS, PACIS and HICSS Proceedings. The sustained esteem for his work is evident through a ‘Distinguished Member Award’ (2019) by the Association for Information Systems (AIS), the premier global association for BIS research and practice, appointment to the Advisory Council of the INFORMS Service Science section, or invitations to present keynotes and research seminars at conferences and universities in the USA, Germany, Sweden, Iran, UK, and New Zealand. In addition, Associate Professor Breidbach serves on the Editorial Boards of the Journal of Service Research, Journal of Service Theory and Practice, as well as the Journal of Business Research, led the AIS Special Interest Group Services as elected President from 2018-2021, and recently commenced a three-year tenure as Associate Editor at Information Systems Journal. He successfully secured over $1 million in external research funding as Chief Investigator from ARC Linkage, Innovation Connections, National Industry PhD grants, or direct industry funding. Research Awards: - Best Short Paper Award, European Conference on Information Systems (ECIS), 2024 - Paul Gray Award for the ‘Most Thought-Provoking Paper’ Communications of the Association for Information Systems, 2020 - Distinguished Member Award, Association for Information Systems (AIS), 2019 - Outstanding Paper Award, Journal of Service Theory and Practice, 2018 - Outstanding Paper Award, Managing Service Quality, 2015 - Best Paper of the Year, INFORMS Service Science, 2014 - Best Paper Award, Naples Forum on Service, 2013 - Lifetime Membership, Beta Gamma Sigma, 2013 Leadership and Service Awards: - SIGSVC Leadership Award, Association for Information Systems, 2022 - Award for Outstanding Contribution as Track Chair, European Conference on Information Systems, 2021 - Research Team Engagement Award, UQ Business School, 2019 - Outstanding Reviewer Award, Journal of Service Theory and Practice, 2016 - Outstanding Contributions in Reviewing Award, Journal of Business Research, 2015 Teaching Awards: - Award for Innovation in Assessment Design, UQ Business School, 2021 - Teaching Excellence Award, The University of Melbourne, 2015 Service Science: My empirical and conceptual research addresses questions related to digital service innovation and transformation, and I published widely on topics ranging from service experience, service innovation to engagement platforms. I engage and collaborate extensively with industry partners from professional services, retail, and technology/startups in Australia and abroad. Digital Transformation: I am especially interested in the digital transformation of service systems with a focus on Fintech; the impact of transformative digital technologies on the service society (i.e., data ethics), and the advancement of service research with computational methods. Digital Ethics, Sustainability and Resilience: As transformative digital technologies continue to change the way we live and work, it becomes increasingly important to understand their ethical use for human benefit, which includes, for example, questions related to the ethical use of data, but also the socio-environmental impact of technology on natural ecosystems.

[2026] Central bank digital currencies: What is known and yet to be known?. Journal of Strategic Information Systems, 35 (3) 101978, 1-29. doi: 10.1016/j.jsis.2026.101978 [2026] Orchestrating Sustainable Service Ecosystems. Journal of Service Research 10946705261464444. doi: 10.1177/10946705261464444 [2026] A mechanism-based theory of legacy enterprise information system reconfiguration in incumbent firms. Journal of Information Technology 02683962261461296. doi: 10.1177/02683962261461296 [2026] Design Science Research in an Era of Generative AI—Challenges and Theoretical Guidelines. 21st International Conference on Design Science Research in Information Systems and Technology, DESRIST 2026, Münster, Germany, 8-10 June 2026. Cham, Switzerland: Springer Nature Switzerland. doi: 10.1007/978-