Brent Ritchie

Professor Ritchie has coordinated several research projects including Sustainable Tourism CRC and consultancy work for a number of tourism organisations in the public and private sector in Australia, England, Vietnam and New Zealand. He has also published extensively in academic journals including Tourism Management, Journal of Travel Research, Annals of Tourism Research, Journal of Travel and Tourism Marketing and Current Issues in Tourism. He was former editor of the Journal of Hospitality and Tourism Management and is on the editorial board of six international journals including the Journal of Travel Research. Professor Ritchie is also a Visiting Professor and member of the Center for Tourism Research at Wakayama University, Japan and an Affiliate of the Tourism Crisis Management Instiute at the University of Florida, USA. Professor Ritchie joined UQ in June 2008. Professor Ritchie has also previously worked at the University of Canberra and the School of Service Management at the University of Brighton UK. Professor Ritchie's research interests are associated with tourism risk management. His research has focused on understanding risk from an individual and organisational perspective. His work on organisations explores risk attitudes and response strategies to effectively respond and recover from crises and disasters. He also explores tourist attitudes to risk and their risk reduction behaviour, including beach goers, Australian outbound travellers and potential travellers to the Middle East and in Indonesia. His research projects also examine the factors that influence the formation of risk attitudes and behaviour by using social and organisational psychology theory and concepts. He is also interested in sustinable tourism, especially related to the preferences and behaviour of carbon offsetting in an aviation context. He has completed an ARC Discovery Grant and an ARC Linkage grant on this topic area. He has given keynote speeches at over twelve international conferences and has supervised 22 PhD students to completion. Brent is currently unable to advise any PhD students.

[2026] Can heuristic cues improve voluntary carbon offsetting message effectiveness? - Journal Article [2026] Attitudes and preferences for tourism in protected areas – empirical insights - Journal Article [2026] How do members of the public feel about novel ecosystem interventions? A longitudinal study of emotional responses to restoration and adaptation in the Great Barrier Reef - Journal Article [2025] How do the Australian public perceive the risks and benefits of novel restoration and adaptation interventions on coral reefs? - Journal Article [2025] Public support for novel crown-of-thorns starfish (Acanthaster spp.) control interventions using semiochemicals on the Great Barrier Reef - Journal Article [2025] Improving social marketing for beach safety: Assessing communication message