Anne Souvertjis

Professor Anne Souvertjis (formerly Sharp) is Dean: School of Marketing at Adelaide University. She researches in Sustainable Marketing and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes. Anne holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes food waste, the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance. All Anne's research has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 40 refereed journal articles and book chapters, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing. Anne is a full member of the The Research Society which is the peak body for the market research industry. This reflects her teaching interest in Market Research and her service focus in research eithics. Sustainable marketing, Single use plastics, food waste, kerbside bins, share economy Observational research - what people do rather than claim in retail environments, Empirical generalisations Research Integrity Stability of perceptual responses, Marketing for Aboriginal businesses Cross-disciplinary research

[2023] Sharp, A., Wheeler, M., & Nenycz Thiel, M. (2023). Myths and realities of retail shopper behaviour towards 'sustainable' brands. Sustainability, 15(24, article no. 16661), 1-16. [2023] Akbar, S., & Sharp, A. (2023). The growth of Aboriginal tourism in remote Australia: Indigenist method for an operator perspective. Tourism Recreation Research, 48(6), 871-884. [2023] Sharp, A., Wheeler, M., & Kreinhold, M. (2023). SOCIAL MARKETERS’ CONTRIBUTION TO IMPLEMENTING SUCCESSFUL RETAIL PLASTIC BAG BANS. In Developments in Corporate Governance and Responsibility (Vol. 19, pp. 151-166). Emerald Publishing Limited.