Ana Javornik

Senior Lecturer in Marketing · University of Bristol · University of Bristol

⭐ She is currently also accepting new PhD students in the area of immersive technologies, conusmer well-being and AI.

Research interests

Augmented Reality, marketing, Consumer behaviour, Digital marketing, Immersive technology, human computer interaction, Consumer well-being, identity, Virtual reality

Selected publications (since 2023)

[01/04/2026] The Impact of Avatarised Stigmas on Perceived Authenticity in Virtual Environments [25/12/2025] Innovation drivers in retailing [03/11/2025] The hustle is real [01/01/2025] The Virtual You: Exploring Mental Well-Being Through Online Representations [01/02/2024] Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects

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